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Priceline: House Ads Refresh
Role
Visual Designer
What I Brought
Visual System Design, Campaign Cohesion, Brand Consistency, Art Direction
Project Format
Digital Campaign Design, Visual System Refresh
Challenge
Priceline’s house ads had started to feel dated and out of sync with the brand’s new direction, creating inconsistency across categories.
My Approach
I redesigned the ad system across Hotels, Flights, Rental Cars, Cruises, Experiences, VIP Family, and Bundle & Save. The goal was to modernize and unify everything under a single framework that felt bold, clean, and on-brand. I built the system using strong typography, rounded shapes, and editorial-style photography that gave each ad its own energy while keeping conversions in focus.
Results
Unified seven ad categories under one scalable design system aligned with Priceline’s refreshed brand. The update improved consistency, recognition, and engagement while setting a stronger foundation for future campaigns.
