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DASH Product Experience Booklet
Role
Art Director
Project type
Print & Digital Marketing Collateral
Results
The project delivered a premium printed booklet that elevated client presentations and expanded reach through a digital edition. This new format strengthened DASH’s positioning by combining cohesive, high-end design execution with broader accessibility.
I led the design of DASH’s Product Experience Booklet from conception to completion. Partnering with a freelance designer, I directed the creation of graphics for each product, then developed the overall design system, layout, and flow. I collaborated with Duggal Visual Solutions to oversee every production detail, from size and paper stock to premium finishes like metallic, gloss, and raised print. The result was a tactile, high-impact booklet that embodied DASH’s brand precision.
To extend its reach, I adapted the booklet into a digital experience, introducing the company to an interactive platform that expanded distribution and created new opportunities for client engagement.
