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JetBlue Jams: A T5 Activation
Role
Visual Designer
Project type
Event Identity, Print Collateral
Results
Delivered a cohesive event identity that transformed a one-off activation into a branded experience, creating an engaging environment for travelers and aligning seamlessly with JetBlue’s brand voice.
JetBlue Jams was an activation at JFK’s Terminal 5 that brought live music into the travel experience. I created the full identity system, including the event logo, a step and repeat backdrop, posters for each artist, and a branded pattern that tied the visuals together. The goal was to make the event feel fresh, memorable, and distinctly JetBlue, while staying flexible enough to highlight different performers.
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