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Priceline: App Store Preview Screens
Role
Visual Designer
Project type
Mobile Marketing, Digital Product Design
Results
Delivered a cohesive set of preview screens across iOS and Android that improved clarity for users, reinforced Priceline’s brand identity, and strengthened app-store visibility by tying into Priceline’s larger Happy Price campaign.
I designed the preview screens for Priceline’s iOS and Android apps, creating a visual system that highlights the brand’s value at a glance. To keep the experience consistent across channels, I pulled in elements from the Happy Price campaign, tying the app store presence directly to Priceline’s broader marketing story. The work balanced conversion-driven design with brand consistency, using bold layouts, clean typography, and strong imagery to showcase key features like hotel deals, flight booking, trip management, and VIP rewards. My process started with wireframes and evolved into a polished cross-platform execution that gave Priceline a stronger presence in the Apple App Store and Google Play.
