App Store Refresh
Priceline
Visual Designer
The Work
Why +
How
As part of a national campaign rollout, I refreshed Priceline’s Apple App Store and Google Play storefronts to reflect the live campaign and evolving brand through clear, mobile-first visual
Campaign messaging moves fast, but app store storefronts live longer and must stay accurate. Each screen needed to communicate value in seconds on small devices, without noise or overstatement.
I led with clarity. The welcome screen and preview flow were rebuilt using real UI moments, simplified headlines, and consistent framing to communicate Priceline’s core value quickly and honestly.
Product judgment. I helped bridge marketing and product by making sure the app store experience reflected how the app actually works. This meant editing aggressively, choosing restraint over noise, and designing screens that respected how users scan, decide, and download.
The refreshed storefronts delivered clearer messaging, stronger visual cohesion, and a more trustworthy first impression. The work helped align marketing ambition with product reality, giving users a faster read on what Priceline offers before they ever opened the app.
Why +
How
As part of a national campaign rollout, I refreshed Priceline’s Apple App Store and Google Play storefronts to reflect the live campaign and evolving brand through clear, mobile-first visual
Project Snapshot
Campaign messaging moves fast, but app store storefronts live longer and must stay accurate. Each screen needed to communicate value in seconds on small devices, without noise or overstatement.
Challenge
I led with clarity. The welcome screen and preview flow were rebuilt using real UI moments, simplified headlines, and consistent framing to communicate Priceline’s core value quickly and honestly.
My Approach
What I Brought
Product judgment. I helped bridge marketing and product by making sure the app store experience reflected how the app actually works. This meant editing aggressively, choosing restraint over noise, and designing screens that respected how users scan, decide, and download.
What It Did
The refreshed storefronts delivered clearer messaging, stronger visual cohesion, and a more trustworthy first impression. The work helped align marketing ambition with product reality, giving users a faster read on what Priceline offers before they ever opened the app.