Brand Product Experience
Dash Financial Technologies
Visual Designer, Creative Direction & Production
The Work
Why +
How
A premium print and digital product piece designed to clarify Dash’s financial offerings. I shaped the structure, pacing, and final form of the booklet while leading production decisions to deliver a confident brand tool.
Dash had strong product capabilities but no clear way to present them. The information was complex and fragmented, making it difficult for clients to quickly understand the offering or for sales to use it consistently.
I set the visual direction and built the layout system, guiding an external artist’s graphics into the final format. I led print production decisions and introduced the platform that extended the booklet into a digital experience.
I led the translation of complex product content into a clear editorial system, directing the project from structure to final execution. I oversaw end-to-end print production, making material and finish decisions that reinforced brand confidence. I also introduced and implemented the platform for hosting the digital booklet, ensuring a seamless experience from print to digital.
The final piece improved clarity in sales conversations, elevated brand perception through premium materials, and extended reach by adapting the booklet into a flexible digital format.
Why +
How
A premium print and digital product piece designed to clarify Dash’s financial offerings. I shaped the structure, pacing, and final form of the booklet while leading production decisions to deliver a confident brand tool.
Project Snapshot
Dash had strong product capabilities but no clear way to present them. The information was complex and fragmented, making it difficult for clients to quickly understand the offering or for sales to use it consistently.
Challenge
I set the visual direction and built the layout system, guiding an external artist’s graphics into the final format. I led print production decisions and introduced the platform that extended the booklet into a digital experience.
My Approach
What I Brought
I led the translation of complex product content into a clear editorial system, directing the project from structure to final execution. I oversaw end-to-end print production, making material and finish decisions that reinforced brand confidence. I also introduced and implemented the platform for hosting the digital booklet, ensuring a seamless experience from print to digital.
What It Did
The final piece improved clarity in sales conversations, elevated brand perception through premium materials, and extended reach by adapting the booklet into a flexible digital format.