Taste Wine Co × (RED)
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Cause Campaign System
A campaign concept for Taste Wine Co built around a partnership with (RED). The work combined an in-store tasting event, bold print advertising, and a mobile app touchpoint into one cohesive system. Cause led. Discovery followed.
Buy (RED). Save Lives.
Why + How
Promote a charitable collaboration without leaning into predictable cause marketing visuals. The campaign needed to feel modern and culturally aware, not sentimental.
At the same time, Taste Wine Co had to reinforce its core value: helping customers discover wine aligned to their taste. Event promotion and product discovery had to coexist without competing.I led the campaign from concept through execution, defining the event idea, creative framework, and full visual system. The direction centered on clarity and contrast. Red carried the weight. Copy stayed disciplined.
The QR concept introduced curiosity first, then guided users into the app experience. The event poster focused on purpose. Social extended reach without shifting tone.
Every piece was designed as part of a system, not a collection of assets. That was the standard.The campaign positioned Taste Wine Co as culturally engaged and experience-driven. It connected cause, community, and product discovery in one move.
The work demonstrated how the brand could step confidently into physical space while maintaining visual discipline. Presence expanded. The system held.