Buy (RED) Wine, Save Lives
Taste Wine Co
Creative Director & Visual Designer
The Work
Why +
How
A multi-channel campaign for Taste Wine Co. built around a partnership with (RED). The work combined an in-store wine tasting event, bold advertising concepts, and a mobile app experience to connect wine discovery with a greater cause.
Promote a charitable collaboration with (RED) while reinforcing Taste Wine Co.’s core value of helping people find wine they actually enjoy. The campaign needed to communicate both the event and the app without feeling forced or overly promotional.
I treated the campaign as a flexible system rather than a single execution. I developed a strong visual language anchored in the (RED) initiative, and expanded it across print, social, and in-store touchpoints designed to spark curiosity and participation.
Led the campaign from concept to execution, shaping the event idea, creative direction, and full visual system across print, social, and in-store touchpoints. Built the work as a flexible campaign system, designed to spark curiosity first and deliver information when it mattered.
Delivered a cohesive campaign that demonstrated how Taste Wine Co.’s brand could scale across channels while supporting a global cause. The work showcased strong conceptual thinking, disciplined execution, and a clear connection between brand, experience, and purpose.
Why +
How
A multi-channel campaign for Taste Wine Co. built around a partnership with (RED). The work combined an in-store wine tasting event, bold advertising concepts, and a mobile app experience to connect wine discovery with a greater cause.
Project Snapshot
Promote a charitable collaboration with (RED) while reinforcing Taste Wine Co.’s core value of helping people find wine they actually enjoy. The campaign needed to communicate both the event and the app without feeling forced or overly promotional.
Challenge
I treated the campaign as a flexible system rather than a single execution. I developed a strong visual language anchored in the (RED) initiative, and expanded it across print, social, and in-store touchpoints designed to spark curiosity and participation.
My Approach
What I Brought
Led the campaign from concept to execution, shaping the event idea, creative direction, and full visual system across print, social, and in-store touchpoints. Built the work as a flexible campaign system, designed to spark curiosity first and deliver information when it mattered.
What It Did
Delivered a cohesive campaign that demonstrated how Taste Wine Co.’s brand could scale across channels while supporting a global cause. The work showcased strong conceptual thinking, disciplined execution, and a clear connection between brand, experience, and purpose.