EatUp Café Tamper Seal
JetBlue Airways
Graphic Designer
The Work
Why +
How
A wraparound label built for JetBlue’s in-flight EatUp Café menu. Secure enough to fly, simple enough to read fast at 35,000 feet. Structure, flavor cues, & JetBlue’s pattern language working in one smart system.
Create a tamper-evident label that feels JetBlue, works across menu items, and stays simple for crew and customers. It needs to read fast, hold up in transit, and elevate a small cabin touchpoint.
Built a wraparound seal that delivers the brand moment and the tamper check. Drew from JetBlue’s pattern library for a clear in-flight read. Kept the layout simple and ran quick prints to dial in fit, folds, and the perforation.
Shaped how JetBlue’s visual language lived on packaging and turned a functional seal into a branded gesture. Focused the team on clarity, structure, and small details that read well on-tray. Delivered a system that felt polished without slowing anyone down.
Turned a simple safety seal into a branded experience that felt clean, clear, and JetBlue.
Why +
How
A wraparound label built for JetBlue’s in-flight EatUp Café menu. Secure enough to fly, simple enough to read fast at 35,000 feet. Structure, flavor cues, & JetBlue’s pattern language working in one smart system.
Project Snapshot
Create a tamper-evident label that feels JetBlue, works across menu items, and stays simple for crew and customers. It needs to read fast, hold up in transit, and elevate a small cabin touchpoint.
Challenge
Built a wraparound seal that delivers the brand moment and the tamper check. Drew from JetBlue’s pattern library for a clear in-flight read. Kept the layout simple and ran quick prints to dial in fit, folds, and the perforation.
My Approach
What I Brought
Shaped how JetBlue’s visual language lived on packaging and turned a functional seal into a branded gesture. Focused the team on clarity, structure, and small details that read well on-tray. Delivered a system that felt polished without slowing anyone down.
What It Did
Turned a simple safety seal into a branded experience that felt clean, clear, and JetBlue.