Priceline
|
Campaign Landing System
Designed a flexible landing page system for Priceline’s Happy Place Chase campaign. The framework supported multiple creators while maintaining brand clarity across destinations, offers, and messaging. Built to flex without fragmenting the campaign.
Happy Place Chase
Why + How
The campaign featured distinct creators with different audiences and travel narratives. Each page needed to feel personal while staying structurally consistent. The risk was visual drift. Cohesion had to hold under variation.
Defined a repeatable layout structure anchored in hierarchy, spacing, and module consistency. Established which elements remained fixed and where personality could lead through imagery and composition. Set visual standards for hero treatments, content grids, and offer presentation. Ensured every page felt tailored without breaking the campaign system. Delivered execution-ready designs aligned with brand governance and launch timelines.
Replaced one-off page thinking with a scalable framework. Clarified how influencer content could live inside a national campaign without dilution. Reduced design ambiguity and streamlined production across executions. The system created consistency without flattening personality.