Happy Place Chase
Priceline
Visual Designer
The Work
Why +
How
Designed the visual system for two influencer landing pages within Priceline’s Happy Place Chase campaign. Each page translated a creator’s personality into a destination-focused experience inside a shared framework.
The campaign featured multiple creators, each with a distinct voice and audience. The challenge was designing landing pages that felt personal without breaking overall brand cohesion. Consistency mattered.
Established a shared layout, module structure, and visual hierarchy that could adapt across creators. Defined where personality could lead through imagery, color, and pacing decisions. System first.
Set visual direction for how influencer-led pages could live inside a national campaign. Balanced creative freedom with brand discipline, reducing one-off decisions while keeping production efficient. Acted as the connective layer between campaign intent and execution-ready design.
Launched as part of Priceline’s Happy Place Chase campaign with live influencer pages tied to press and social rollout. The system allowed multiple creator pages to move through design and production without friction while maintaining a consistent campaign presence. The work supported a cohesive launch across destinations and creators without sacrificing individual voice.
Why +
How
Designed the visual system for two influencer landing pages within Priceline’s Happy Place Chase campaign. Each page translated a creator’s personality into a destination-focused experience inside a shared framework.
Project Snapshot
The campaign featured multiple creators, each with a distinct voice and audience. The challenge was designing landing pages that felt personal without breaking overall brand cohesion. Consistency mattered.
Challenge
Established a shared layout, module structure, and visual hierarchy that could adapt across creators. Defined where personality could lead through imagery, color, and pacing decisions. System first.
My Approach
What I Brought
Set visual direction for how influencer-led pages could live inside a national campaign. Balanced creative freedom with brand discipline, reducing one-off decisions while keeping production efficient. Acted as the connective layer between campaign intent and execution-ready design.
What It Did
Launched as part of Priceline’s Happy Place Chase campaign with live influencer pages tied to press and social rollout. The system allowed multiple creator pages to move through design and production without friction while maintaining a consistent campaign presence. The work supported a cohesive launch across destinations and creators without sacrificing individual voice.