JetBlue Jams
JetBlue Airways
Graphic Designer
The Work
Why +
How
A live music identity for JetBlue’s summer concert series at Terminal 5. Grounded in JetBlue’s structured layout and color system. Designed to move with rhythm, not noise. Looked like JetBlue and felt like summer.
JetBlue wanted to bring live energy into its terminals without losing its brand calm. The task was to design a system that worked across screens, signage, and stage without feeling corporate or loud.
Used JetBlue’s core palette and typography as anchors, then built a flexible motion and layout system around rhythm and repetition. Designed for quick setup and consistent use across digital and physical spaces.
Led the visual system, motion behavior, and environmental design to keep JetBlue’s identity intact in a live setting—from screen layouts to on-site production.
Extended JetBlue’s brand into a live, in-terminal experience with visual consistency and ease of execution.
Why +
How
A live music identity for JetBlue’s summer concert series at Terminal 5. Grounded in JetBlue’s structured layout and color system. Designed to move with rhythm, not noise. Looked like JetBlue and felt like summer.
Project Snapshot
JetBlue wanted to bring live energy into its terminals without losing its brand calm. The task was to design a system that worked across screens, signage, and stage without feeling corporate or loud.
Challenge
Used JetBlue’s core palette and typography as anchors, then built a flexible motion and layout system around rhythm and repetition. Designed for quick setup and consistent use across digital and physical spaces.
My Approach
What I Brought
Led the visual system, motion behavior, and environmental design to keep JetBlue’s identity intact in a live setting—from screen layouts to on-site production.
What It Did
Extended JetBlue’s brand into a live, in-terminal experience with visual consistency and ease of execution.