Priceline
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Data Insights System
Started as a dense Excel export filled with titles and numbers in boxes. Rebuilt into a clear, scannable report designed for speed and alignment. Complex flight behavior, structured for rooms where time is limited, and decisions matter.
Clarity under pressure.
Flight Insights Report
Why + How
Flight performance data lived in spreadsheets and fragmented exports. Hard to scan. Harder to discuss. Without structure, conversations stalled and alignment slipped across teams.
The work needed to carry weight in the room.Set the visual course early and kept it tight. Defined the hierarchy, pacing, and logic from the first metric to the final chart. Stripped away noise and built a system that favored clarity over ornament.
Designed for conversation, not decoration. Built to be questioned and still hold.Improved cross-team understanding of flight behavior trends. Increased comprehension and decision speed by roughly 15%. Delivered about 20% faster than the standard timeline, creating a new baseline for future reporting.
Clear enough to trust. Strong enough to repeat.