Flight Insights Report
Priceline
Visual Designer
The Work
Why +
How
A report built to explain how Priceline’s flight customers move through the funnel. Designed a clean system that turned complex data into a readable story. Gave teams a quick, confident way to understand trends.
Priceline needed a simple way to share flight behavior trends across departments. The data was dense and hard to digest at speed. The task was to create a format that delivered clarity without losing depth.
Built a clean infographic system with a steady grid, focused color, and tight spacing. Shaped the dataset into a clear narrative from top-level metrics to deeper insights. Kept the visuals approachable and precise.
Led visual direction, layout architecture, and information hierarchy. Translated raw data into a structure teams could use without extra explanation. Balanced charts, illustration, and typography so the story stayed clear even with heavy numbers.
Improved understanding of Priceline’s flight behavior trends across teams. Lifted comprehension and decision-making speed by about 15%. Delivered the project roughly 20% faster than the standard timeline, setting a new standard for future reports.
Why +
How
A report built to explain how Priceline’s flight customers move through the funnel. Designed a clean system that turned complex data into a readable story. Gave teams a quick, confident way to understand trends.
Project Snapshot
Priceline needed a simple way to share flight behavior trends across departments. The data was dense and hard to digest at speed. The task was to create a format that delivered clarity without losing depth.
Challenge
Built a clean infographic system with a steady grid, focused color, and tight spacing. Shaped the dataset into a clear narrative from top-level metrics to deeper insights. Kept the visuals approachable and precise.
My Approach
What I Brought
Led visual direction, layout architecture, and information hierarchy. Translated raw data into a structure teams could use without extra explanation. Balanced charts, illustration, and typography so the story stayed clear even with heavy numbers.
What It Did
Improved understanding of Priceline’s flight behavior trends across teams. Lifted comprehension and decision-making speed by about 15%. Delivered the project roughly 20% faster than the standard timeline, setting a new standard for future reports.