The Social Playbook
Dash Financial Technologies
Graphic Designer
The Work
Why +
How
A social playbook built for Dash Financial. I designed a modular set of LinkedIn and Instagram templates that made complex content clear, consistent, and quick to ship.
Dash needed a unified look on social. Their posts were complex, inconsistent, and slow to produce. They needed clarity, brand control, and a faster workflow.
Built a flexible template system with a clean grid, tight type, and repeatable layouts. Gave the team a simple way to drop in content and publish polished, on-brand posts.
Led visual direction and system design, turning scattered one-off posts into a cohesive template library. Balanced clarity, speed, and brand alignment so the team could produce at a higher level with less effort.
The new system boosted engagement across Dash’s social channels almost immediately. Posts landed cleaner, earned more traction, and drew internal praise for how much stronger the brand felt. The workflow tightened, output increased, and every update showed up with more clarity and presence.
Why +
How
A social playbook built for Dash Financial. I designed a modular set of LinkedIn and Instagram templates that made complex content clear, consistent, and quick to ship.
Project Snapshot
Dash needed a unified look on social. Their posts were complex, inconsistent, and slow to produce. They needed clarity, brand control, and a faster workflow.
Challenge
Built a flexible template system with a clean grid, tight type, and repeatable layouts. Gave the team a simple way to drop in content and publish polished, on-brand posts.
My Approach
What I Brought
Led visual direction and system design, turning scattered one-off posts into a cohesive template library. Balanced clarity, speed, and brand alignment so the team could produce at a higher level with less effort.
What It Did
The new system boosted engagement across Dash’s social channels almost immediately. Posts landed cleaner, earned more traction, and drew internal praise for how much stronger the brand felt. The workflow tightened, output increased, and every update showed up with more clarity and presence.