Foster Care Unplugged
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Campaign Identity System
A raw awareness campaign built to make foster care feel immediate and human. Direct language, candid imagery, and a stripped-down system designed to land fast in public spaces and social feeds.
Without Support Campaign
Why + How
Foster care messaging often feels distant or softened to the point of being ignored. The work needed to interrupt that pattern. It had to feel personal without becoming sentimental, and direct without feeling heavy-handed. The goal was clarity that could not be overlooked.
Built the campaign from zero. Defined the concept, designed the logo, established the copy voice, and created the visual system. Used selective color against raw black-and-white environments to create tension and focus. Kept typography bold and declarative so the message carried instantly. Designed every application to read in motion and hold up at close range.
Increased local engagement around foster care conversations and earned recognition from a New York State Senator. Expanded the organization’s public presence and gave the initiative a cohesive voice. Marked a shift from academic work to real civic impact.