Without Support Awareness Campaign
Foster Care Unplugged
Creative Director & Designer
The Work
Why +
How
A raw awareness campaign built to make foster care feel immediate and human. Used direct language, candid imagery, and a stripped-down system built to hit fast in public spaces and on social.
Foster care messaging often feels distant and easy to ignore. The work needed to stop people, make the issue feel personal, and stay bold and clear without slipping into sentimentality.
Built the entire concept from scratch: identity, logo, copy voice, and layout system. Paired heavy, simple lines of text with intimate portraits. Designed everything to land quickly in transit spaces and social feeds.
Led the full creative direction. Defined the system, the tone, and how it lived across posters, merch, and digital touchpoints. Shaped the storytelling so each piece stayed personal and stripped of noise. Built a brand that looked polished but still felt human.
Increased local engagement with foster care initiatives by roughly a third. Drew recognition from a New York State Senator, who amplified the campaign’s reach. Marked your first real-world campaign win and proved your creative voice worked at scale. It became a moment that confirmed design could move people and drive action.
Why +
How
A raw awareness campaign built to make foster care feel immediate and human. Used direct language, candid imagery, and a stripped-down system built to hit fast in public spaces and on social.
Project Snapshot
Foster care messaging often feels distant and easy to ignore. The work needed to stop people, make the issue feel personal, and stay bold and clear without slipping into sentimentality.
Challenge
Built the entire concept from scratch: identity, logo, copy voice, and layout system. Paired heavy, simple lines of text with intimate portraits. Designed everything to land quickly in transit spaces and social feeds.
My Approach
What I Brought
Led the full creative direction. Defined the system, the tone, and how it lived across posters, merch, and digital touchpoints. Shaped the storytelling so each piece stayed personal and stripped of noise. Built a brand that looked polished but still felt human.
What It Did
Increased local engagement with foster care initiatives by roughly a third. Drew recognition from a New York State Senator, who amplified the campaign’s reach. Marked your first real-world campaign win and proved your creative voice worked at scale. It became a moment that confirmed design could move people and drive action.