XBS Welcome Kit
CrossBorder Solutions
Visual Designer
The Work
Why +
How
A welcome kit built to introduce new clients to CrossBorder Solutions with clarity and confidence. Designed a clean editorial system with a sharp hierarchy and a focused visual world.
CrossBorder’s first-touch materials felt scattered and unclear. New clients needed a cohesive welcome experience that set the tone, clarified next steps, and reflected the brand’s technical polish.
Built a structured editorial system with a tight hierarchy and purposeful imagery. Streamlined complex onboarding details into a clear, linear flow supported by the brand’s neon visual anchor.
Led visual direction across the entire welcome kit, shaping the tone, hierarchy, and layout language. Turned a dense set of internal documents into a clear, branded experience. Designed every spread, refined content structure, and aligned the piece with the broader CrossBorder identity.
Introduced a visual world that felt premium, modern, and confident.Improved how new clients understood the platform and their onboarding process. Helped Client Success teams deliver a more polished first impression. Strengthened brand perception in early engagements and became a standardized tool used across onboarding, support, and client meetings.
Why +
How
A welcome kit built to introduce new clients to CrossBorder Solutions with clarity and confidence. Designed a clean editorial system with a sharp hierarchy and a focused visual world.
Project Snapshot
CrossBorder’s first-touch materials felt scattered and unclear. New clients needed a cohesive welcome experience that set the tone, clarified next steps, and reflected the brand’s technical polish.
Challenge
Built a structured editorial system with a tight hierarchy and purposeful imagery. Streamlined complex onboarding details into a clear, linear flow supported by the brand’s neon visual anchor.
My Approach
What I Brought
Led visual direction across the entire welcome kit, shaping the tone, hierarchy, and layout language. Turned a dense set of internal documents into a clear, branded experience. Designed every spread, refined content structure, and aligned the piece with the broader CrossBorder identity.
Introduced a visual world that felt premium, modern, and confident.
What It Did
Improved how new clients understood the platform and their onboarding process. Helped Client Success teams deliver a more polished first impression. Strengthened brand perception in early engagements and became a standardized tool used across onboarding, support, and client meetings.