Designing for the Second Look
- Richard Campbell
- Jan 13
- 1 min read
Updated: Jan 15
The first look grabs attention. The second look builds trust.
Strong work holds up after the initial impression. It reveals structure, balance, and thought beneath the surface. Nothing feels accidental. Nothing feels rushed.
That second look is where details matter most. Alignment. Hierarchy. Rhythm. It’s also where people decide if the work feels intentional or just polished.
Design that lasts is built for that moment.
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